Techie World

Kinect, the newest and most recent product launched in software technology, could have been owned by Apple if it weren’t for the extremely demanding requirements by the latter. As disclosed by Leander Kahney who wrote a book on the Apple product line entitled Cult of Mac, PrimeSense, the Israeli-based company behind Microsoft’s Kinect camera, had initially offered its movement detection technology to Apple but had later backed out from the talks.

According to Inon Beracha, CEO of PrimeSense, PrimeSense was seriously considering to become the next step in UI innovation. It was also during this time that Apple was believed to be the best place to sell the technology. With the recent release of the iPhone and its multitouch technology for touchscreens, PrimeSense’s technology was simply a perfect fit to become part of the Apple technology line. Apple was seen as the best avenue to make a step further in innovative UI technology.

Unfortunately, things did not go as planned and expected. Kahney says that negotiations soon went downhill after Apple started demanding Beracha to accept, this was simply a major turn-off that eventually triggered the cancellation of negotiations. It was then that Beracha realized that his company’s technology was unique that it would not be difficult for them to find another buyer.

It was Beracha who had later disclosed to Kahney that the talks with Apple were not pushing through because Apple was simply “a pain in the ass.”

What happened right after that is now history. Microsoft was the one to grab the chance to further develop its own product line with the incorporation of the new Kinect camera.

Now, it’s Microsoft’s turn to make Kinect as one of its new-born stars. Microsoft made a teaser on the Kinect which was then launched under the code name “Project Natal” during the Electronic Entertainment Expo, also known as the E3. The product has been advertised with the following tagline:   ”You are the controller.” With the launching of the peripheral device Microsoft expects to earn 5 million by the time the quarter ends.